Modern economies are heavily driven by consumerism, a social and economic order that encourages the acquisition of goods and services in ever-increasing amounts. While it fuels economic growth, it often promotes a cycle of desire and dissatisfaction. Advertising creates artificial needs, linking possessions to happiness and social status. This can lead to overconsumption, environmental damage, and personal debt. Understanding the psychological mechanisms behind consumerism is the first step toward fostering a more mindful and sustainable relationship with material goods.